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Social Media Risks for Restaurants and How to Mitigate Them

Posted by David Ross on Sat, Nov 07, 2020

Reduce Social Media Risks and Lower Your Restaurant Insurance Costs in Philadelphia, Pittsburgh, Erie, Lancaster, Reading, PA and elsewhereSavvy restaurant owners understand the importance of Restaurant Insurance to protect them from risks, such as lawsuits and property damage. However, many forget to protect their businesses from the risks associated with social media.

Social media platforms like YouTube, Facebook, Twitter, etc. offer many benefits – building brand awareness, engaging customers, soliciting feedback, keeping customers informed, etc. – but they also come with risks.

Here are some of the risks every restaurant owner or manager should consider and some tips to mitigate those risks.

Social Media Risks

Here are a few of the more common social media risks; however, it is by no means all-encompassing. You should assess the potential risks to your restaurant and take action to avoid them.

Data Breaches

Norton defines a data breach as “a security incident in which information is accessed without authorization.” In 2019, there were 2,013 confirmed data breaches, and it cost businesses over $2 trillion, according to Varonis. Experts predict that number will increase to $6 trillion annually by 2021.

Facebook is currently the most popular social media platform, with more than two billion users. In 2019, Facebook admitted that it had not properly secured the passwords of as many as 600 million users since 2012. In 2019, Facebook had 540 million user records exposed on the Amazon cloud server, and over 267 million Facebook usernames, Facebook IDs, and phone numbers were exposed in 2019.

Cybercriminals will try to access information on your computer any way they can, including weaknesses on social media platforms.

Loss of Reputation

Information – both accurate and false – can spread like wildfire on social media platforms, and a restaurant’s reputation can be damaged or destroyed just as quickly. The damage can be intentional or accidental, and it can come from a customer, an employee, or even the restaurant itself.

A customer can post a negative review. An employee can post something inappropriate about your restaurant on their profile. You can inadvertently post something that damages your restaurant’s reputation.

Brand Hijacking

Brand hijacking (or brandjacking) occurs when a third-party acquires or assumes your online identity in an attempt to ruin your reputation or to steal customers or potential customers. While the primary objective of brand hijacking may not be financial, it will most likely result in some kind of financial loss to your restaurant.

Liability Issues

Sometimes social media mistakes – Aka “advertising injuries” - can lead to lawsuits. For example, you could be sued for posting copyrighted content without permission, posting content that defames someone or something, posting someone else’s words or likeness without their permission, or copying someone else’s advertising.

How to Mitigate Risk

You can’t eliminate risks associated with social media platforms, but you can minimize them with these tips.

Create a Social Media Policy

Create a policy that clearly defines what employees can and cannot do on every social media platform. Share guidelines, best practices, and posting procedures. Include information about creating a secure password, avoiding spam and phishing attacks, acceptable types of content, etc.

Limit Social Media Access

Don’t grant every employee in your restaurant access to your restaurant’s page. You’ll probably have more posts, but you also open yourself up to more risks. Put one person in charge of social media posts who has been trained and educated on social media best practices. Consider how much access you allow other employees and track who has access to what.

Train Your employees

Ensure anyone who has access to posting on your restaurant’s page has proper training, including what they can and can’t share, how to utilize tools to ensure security, how to recognize unsafe links, etc. 

Talk to Your Employees

You can’t always control what your employees say on their personal social media platforms, but talk to them about the risks social media can pose to your restaurant and how to avoid those risks. And ensure they understand your restaurant’s social media policy.

Secure Your Technology

Ensure that any computer used by employees to post on social media is armed with adequate security software that continually checks for malware, viruses, and other cyber risks.

Restaurant Insurance Can be Your Safety Net!

When all else fails, the right insurance will act as a safety net to protect your restaurant. The independent agents at the American Insuring Group can help you get the right insurance for your restaurant at the best price by comparing the costs of your insurance among many insurance companies. Give us a call today at (800) 947-1270 or (610) 775-3848 or connect with us online.

Tags: Restaurant Insurance, Restaurant Liability Insurance, Cyber Liability Insurance, Cyber Insurance, Restaurant Safety

Data and Identity Protection and The Internet of Things (IoT)

Posted by David Ross on Thu, May 04, 2017

Cyber-Insurance-for-Your-Home.jpgOur homes are becoming “smarter”! That's a good thing, right? Yes, you proably have homeowner's insurance but have you considered non-traditional threats to your privacy and data in the home?

PCMagazine poses the intriguing question, “What if all the devices in your life could connect to the Internet? Not just computers and smartphones, but everything: clocks, speakers, lights, doors, cameras, windows, window blinds, hot water heaters, appliances, cooking utensils, you name it.

And what if those devices could all communicate, send you information, and take your commands? It's not science fiction; it's the Internet of Things (IoT), and it's a key component of home automation and smart homes.” 

This is awesome, right? Well… yes and no. Consider the following:

New Risks: Your Smart Home and the Internet of Things

As consumers add more and more IoT devices to their homes (a 2015 Gartner study estimates that approximately 5.5 million IoT devices are added to homes around the world every day), experts anticipate the number of attacks also to increase. In fact, in October 2016, hackers took over 100,000 IoT devices and used them to block traffic to well-known websites, including Twitter and Netflix.

This doesn’t mean that you need to forego the latest IoT device that becomes available; it means that you need to be smarter than ever about protecting yourself from Cyber Risk in the home.

To be precise, the actual IoT devices themselves do not contain your personal identity information - so they are not the security risk directly. The risk is that once they are working, they are often “forgotten” and rarely updated or monitored, if at all. If a hacker should find a way to compromise them, they could be used as a pathway to infiltrate your home. Once inside, a hacker could eavesdrop on your network for any unprotected information passing within it or possibly gain access to other devices that do contain your personal information such as computers, smart phones, and tablet devices.

Here are 5 steps to help you protect your home from a cyber attack


  1. Use proper software
    At the very least, you should have antivirus and malware software on your computers, smartphones, and tablets. You should also turn off unwanted or unused features and stay on top of firmware. And finally, when using a public Wi-Fi (like in an airport or coffee shop), use a virtual private network (VPN).

  2. Protect your privacy with a good password
    Regularly changing your password and using different sophisticated passwords is one of the quickest and easiest ways to protect yourself from cyber-attacks. If your device has a two-factor authentication - such as a fingerprint and a password - turn it on.

  3. Consider privacy concerns vs. benefits before purchasing a smart device
    Before purchasing a smart device, ask yourself if it will really enhance or simplify your life or if you just want it because it’s a snazzy new device that no one else has yet. Then, decide if it’s worth potentially giving up some of your privacy.

  4. Be selective when purchasing smart home devices
    When deciding which smart home devices to purchase, chose from well-known brands whenever possible and find out what security measures they are taking to protect your data. This is still a relatively new issue, so do some research. Find out which manufacturers are talking about security and being proactive in communicating how they’re delivering that security to you.

  5. Install a firewall
    This may seem obvious, but do you have a quality, up-to-date firewall in your home? If you are not sure then consult a local provider and installer of routers and request an in-home review.

2 steps to blunt the impact of a cyber attack

Even if you take all the responsible preventative meaures, cyber attacks can sometimes occur. Here are two things you can do to lessen the impact:

  1. Sign Up for Identity Protection
    Do you have an identify protection policy? There are various plans available with varying levels of monitoring and assistance should your identity be stolen. 
     
  2. Freeze your credit
    If you won’t be using your credit anytime soon, contact each of the credit bureaus individually, and ask them to temporarily freeze your credit. There is a form on each credit bureau’s site to do that. If you find you need to procure a loan, it takes about ten days to unfreeze your credit, and it’s a fairly easy process.

Home cyber threats are real

The fact is that there are cyber criminals out there ready to steal your information and wreak havoc. Although nothing is guaranteed to protect you from these criminals, following these measures will make it harder for those criminals to hack into your IoT devices.

For related information on cyber insurance for your business read our blog post: Combat Data Breaches with Cyber Liability Insurance.

 

Contact Us for All Your Insurance Needs

Are you sure your homeowner's policy offers the right amount of protection at a good price? Do you need cyber insurance for your business? 

Contact American Insuring Group online or give us a call at (800) 947-1270 or (610) 775-3848 for a free and thorough homeowner's insurance review. You'll be glad you did!

Tags: Homeowners Insurance Philadelphia Pa, Homeowners Insurance, Homeowners Insurance Allentown Pa, Homeowners Insurance Reading Pa, Cyber Liability Insurance, Cyber Insurance, IoT, Internet of Things